🎉 HubSpot names Howly a New & Notable app for Q2 2026. Read more →
Every HubSpot workflow, mapped and audited
See every workflow connection and dependency, catch what's broken, and know the blast radius before you change anything.
Free 7-day trial · No credit card required · Read-only access
Trusted by 150+ HubSpot teams
NEW
Explore your HubSpot automations with Claude
Howly brings your portal infrastructure to Claude so you can move beyond manual reporting. Ask questions in natural language to get instant operational insights, map dependencies, and get clear recommendations on how to clean up your technical debt.
Meet Howly
The visibility layer that maps and audits every workflow in your HubSpot portal
Connect
See workflow connections
Automatically see how your workflows connect through direct enrollments, shared lists, and property triggers, all on one canvas. Export to PDF or Lucidchart to document your portal.
Direct enrollment chains across object types
List-based and property-based trigger connections
Export your live maps to PDF, PNG, or Lucidchart
MANAGE
Preview change impact
Howly traces every upstream and downstream dependency before you touch your live environment. Add planned workflows to your canvas to catch logic conflicts before they happen.
Upstream and downstream dependency mapping
Property impact across your entire portal
Know the blast radius before you make a change
analyze
Monitor workflow health
See which workflows are active, stale, or orphaned across your entire portal. Howly scores your health, surfaces issues to fix, and catches workflows silently writing the same property to the same value.
Stale, orphaned, and empty workflow detection
Duplicate actions causing race conditions
Portal health score from 0 to 100
scale
Export branded reports
Stop wasting hours building portal documentation by hand. Automatically export your workflow audits into clean, polished reports with your logo, colors, and an easy-to-read health score that your team or clients actually understand.
Your brand on everything
Build instant SOPs
Win business with proof
Total visibility for every HubSpot role
Agencies & Consultants
Run instant portal health checks to win client proposals, export white-labeled documentation, and deliver clear system data that justifies cleanup fees.For agencies ›
RevOps
Map upstream and downstream property dependencies, isolate field blast radiuses, and run deep automated portal health audits inside Claude Desktop.For RevOps ›
Marketers
Launch new campaigns and email nurtures with zero operational risk, see hidden automation overlaps, and protect your pipeline from broken routing.For marketers ›
Customers are reporting
70%
faster workflow audits
3–5x
quicker client discovery
45%
fewer workflow problems
<30 min
for a full audit
Don't just take our word for it
★★★★★
The strategic advantage every HubSpot consultant needs
"Howly transforms the most painful part of HubSpot consulting into a strategic advantage. The visualization sells itself on client calls, and your expertise sells the solution."
★★★★★
Massive time saver that pays for itself
"Outputs a report I can give to clients that would cost me several hours to deliver on. So this improves my margins and lowers the cost I charge to clients."
★★★★★
Game-changer for closing deals
"Pulled up Howly on a client call, showed the workflow map and health checker, and closed $5K MRR within 24 hours."
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Secure by design
Read-only access
Connect safely via read-only OAuth 2.0 without ever giving access to contacts, deals, or ticket data.
Zero data storage
Workflow metadata is cached in memory for responsiveness and never written to a database table.
Encrypted in transit
All communication between HubSpot, Howly, and your browser is fully protected using TLS 1.2 or higher.
Privacy-first AI
Automated audits process structural system logic only, keeping your CRM records isolated.
Resources
Governing Workflows At Scale
QBS eliminates hidden workflow debt at scale. Learn how they use Howly to gain full portal visibility from day one.
15 hours to 90 minutes
MAVN Marketing manages 18 HubSpot portals with a team of three.
Learn how they use Howly to run pre-sales audits and close clients faster.
Automation without visibility is guesswork.
Automated workflow mapping and AI health audits for HubSpot. The visibility layer for RevOps teams and agencies.
Resources
Audit your HubSpot automations from Claude
Connect Howly’s live infrastructure engine directly to your Claude Desktop workspace via our native MCP server. Ask questions about workflow triggers, spot duplicate loops, and get prioritized optimization recommendations instantly.
Trusted by 150+ HubSpot teams
Ask questions. Take action.
Ask Claude about your workflows
Query your HubSpot portal health directly from Claude Desktop. Ask about broken enrollments, stale workflows, and your overall health score without opening Howly.
Native MCP integration with Claude Desktop
Query portal health in natural language
The only HubSpot workflow tool with MCP support
Run AI workflow audits
Get a full AI audit of your HubSpot workflows in 15 seconds. Every finding ranked by priority so you know exactly where to start.
Issues, gaps, and opportunities surfaced automatically
Every finding ranked by priority
Powered by Claude, runs inside Howly
Get started with Howly for Claude
Step 1: Connect Howly with your HubSpot portals
Step 2: Connect Howly with your Claude Desktop workspace
Step 3: Ask questions, run health audits, and catch hidden tech debt
AI use cases and example prompts
Portal health & priority audits
What's my HubSpot portal health score right now, and what are my biggest problems?Give me a prioritized to-do list of everything I should fix in my HubSpot workflows this week.
Redundant & broken workflows
Which of my workflows are broken and trying to enroll contacts into deleted workflows?Are any workflows setting the same property to the same value? Find my redundant logic.
Deep-dives & client reporting
I have a workflow called 'Lead Nurture Sequence'—what does it actually do?Write an email to my client summarizing the current health of their entire HubSpot portal.
Frequently Asked Questions
Automation without visibility is guesswork.
Automated workflow mapping and AI health audits for HubSpot. The visibility layer for RevOps teams and agencies.
Resources
What's the word?
Coverage, guest writing, and mentions from across the HubSpot ecosystem.
AS FEATURED IN
HubSpot.com
July 2026
5 HubSpot Workflows Your Startup Needs (And Why)
Guest article for HubSpot for Startups. Christian Baun, Howly's founder, breaks down the five foundational workflows every early-stage company should build first, from lead capture through churn prevention.
"Once you've set up dozens or even hundreds of workflows, a tool like Howly helps you keep track of and organize these workflows as you grow and scale."
Koalify
June 2026
Dirty Data Secrets: Your HubSpot Workflows Are a Black Box
A video interview with Jonas De Mets, co-founder of Koalify, on workflow debt, race conditions between overlapping automations, and why lifecycle stage beats list-based enrollment as a source of truth.
"Automation without visibility is just pure guesswork."
Automated workflow mapping and AI health audits for HubSpot. The visibility layer for RevOps teams and agencies.
Resources
Workflow Audits
Complex portals hide their risk in plain sight. Howly's audit surfaces every workflow, every dependency, and every maintenance risk in one pass.
Free 7-day trial · No credit card required · Read-only access
The audit, in five parts
Automatically map every workflow dependency
Howly connects to your portal and builds the full map on one visual canvas, every workflow, every enrollment chain, every list and property trigger, without opening a single workflow.
Direct enrollment chains across object types
List-based and property-based trigger connections
Reliable on portals with hundreds of workflows
See your automation health score, 1-100
Howly flags stale, orphaned, empty, and duplicate workflows automatically. It also traces every upstream and downstream dependency of any workflow or property, so you know what a change will affect before you make it.
Portal health score, 0 to 100
Stale, orphaned, empty, and duplicate workflow detection
Full upstream and downstream dependency mapping
Let AI rank what matters
Howly's AI audit, powered by Claude, reads your entire portal and returns a ranked list of findings in about 15 seconds, so you know exactly where to start.
Every finding ranked by priority
Issues, gaps, and opportunities surfaced automatically
Query directly from Claude Desktop through native MCP
Turn tribal knowledge into documentation
Add a purpose and risk level to any workflow, and Howly compiles it into a clean SOP page, so the next admin inherits context instead of guesswork.
Document any workflow's purpose and risk level
Coverage summary: what's documented, what's still a black box
Included automatically in your exported audit report
Export reports you can hand off
Export the whole audit, health score, AI insights, benchmarks, and workflow inventory, as a report your team or your leadership can actually use.
Portal health score and AI findings included
Benchmark your portal's health against others
Add your logo, colors, and org name to every report
Customers are reporting
70%
faster workflow audits
3–5x
quicker client discovery
45%
fewer workflow problems
<30 min
for a full audit
15 hours to 90 minutes
MAVN Marketing manages 18 HubSpot portals with a team of three.
Learn how they use Howly to run pre-sales audits and close clients faster.
Automation without visibility is guesswork.
Automated workflow mapping and AI health audits for HubSpot. The visibility layer for RevOps teams and agencies.
Resources
Solutions & ROI
Six ways teams use Howly to get their time back.
See what breaks before you touch anything
Problem
You need to rename a property or turn off a workflow, but you have no idea what else depends on it
Solution
The Impact Analyzer maps every workflow that uses that property as a trigger, a condition, or an output, so you see the full picture before you change a thing.
"Before Howly, there was no easy way to know if updating one property would set off a chain of events that wasn't planned."
— Lea Moise Kleinman, Strategic Operations Leader
"We've been able to quickly identify issues in client accounts that would have taken hours to uncover manually."
— Lindsay John, Adoption & Enablement Manager
Win the client on the first call
Problem
Discovery on a large portal can eat the entire first week before any real work begins.
Solution
Connect the portal and get a complete map, AI insights, and a prioritized issue list before the second meeting. Then show it live on the call.
"Use it in your sales calls. The visualization sells itself, and your expertise sells the solution."
— Mike Rizzo, CEO, MarketingOps.com
"Game-changer for closing deals - showed workflow visualization to client and landed $5K MRR in 24 hours."
— Bradley Foster, CRO, CULT Collective
Stop guessing what's safe to delete
Problem
Stale workflows, orphaned automations, and broken logic have piled up for years. Nobody knows what is safe to remove.
Solution
The Health Checker flags every stale, orphaned, and empty workflow automatically. Cleanup becomes a list instead of a guessing game.
"Helped us identify redundant workflows, missing triggers, and inactive logic within minutes. Our audit time has been reduced by over 70%."
— Osamah Khalid, Senior Marketing Manager
"Saved me hours of untangling messes across workflows, especially ones triggering each other. This should honestly be built into HubSpot."
— James Winters, HubSpot Solutions Partner
Trusted by 150+ HubSpot teams
Customers are reporting
70%
faster workflow audits
3–5x
quicker client discovery
45%
fewer workflow problems
<30 min
for a full audit
A complete, client-ready deliverable
Problem
You need to show a client exactly what is broken and what it will take to fix, or de-risk a migration, without days of manual digging.
Solution
Connect the portal and get a health score and a branded report in minutes. For migrations, you get the full dependency map before you move anything.
"Outputs a report I can give to clients that would cost me several hours to deliver on."
— Nicole Pereira, Founder, Smuves
"A no-brainer tool that saves tons of time with incredible speed and visualization - wish I'd found it sooner!"
— David Roddy, Senior GTM Engineer
Full visibility from day one
Problem
AI agents can now create HubSpot workflows through the API. Without a visibility layer, portals get messy faster than ever.
Solution
Howly maps everything an agent builds, so you can see connections, property dependencies, and downstream impact before anything goes live.
"Gives instant visibility into workflows and catches issues before they become problems."
— Brandon Blitz, HubSpot Solutions Partner
"Makes it much easier to understand dependencies and stay organized as your portal scales."
— Samantha Kall, COO, Melanin Money
Build before touching HubSpot
Problem
You want to build a new workflow but you're not sure how it fits into your existing automation or what it might conflict with.
Solution
Configure a planned workflow in Howly and see every connection it would have before you build it in HubSpot.
Get total HubSpot visibility.
Automated workflow mapping and AI health audits for HubSpot. The visibility layer for RevOps teams and agencies.
Resources
Launch with confidence
See every automated list and property trigger connecting your marketing campaigns before you launch.
Free 7-day trial · No credit card required · Read-only access
Does any of this sound familiar?
A new email nurture is cleared for launch without historical context.
You look at the contact list trigger, but you have no idea if a legacy workflow from a past campaign is going to overlap and double-email the same leads. You scan HubSpot, but you're flying blind. You hit launch anyway and pray.
A colleague updates a property field on a lead capture form.
They don't realize that field was the primary enrollment trigger for a core nurturing sequence. The connection silently snaps, and hundreds of new signups stall out over the weekend.
Leads are mysteriously getting dropped between lifecycle stages.
Your team is forced to manually click into dozens of individual workflows, cross-referencing contact histories line-by-line, trying to find the exact point where the data routing broke.
See how forms, lists, and properties connect to workflows
Map complex list-based and property-based trigger paths automatically
Visualize direct enrollment chains across different object types on one canvas
Export full high-res structural maps to PDF or PNG for team campaign planning
Know the exact blast radius of a property change before you make it
Trace upstream and downstream dependencies for any field or form
Identify every workflow affected before you rename, delete, or restructure
Catch hidden broken enrollment gaps before updates go live in production
Eliminate conflicting worklows that ruin your data
Detect duplicate workflow actions trying to update the exact same records
Surface active versus stale marketing flows to eliminate system noise
Ensure clean, predictable lead routing and keep your reporting metrics accurate
Note what each workflow does, so no one guesses later
Add a purpose and risk level to any workflow
See what's documented and what's still a mystery
Export it all as a clean SOP page
Customers are reporting
70%
faster workflow audits
3–5x
quicker client discovery
45%
fewer workflow problems
<30 min
for a full audit
What marketing teams are saying
★★★★★
I can see what my workflows are actually doing
"Howly just shows me the web. When I'm about to flip something off or rework an enrollment, I want to know what else it touches before I find out the hard way."
★★★★★
Howly is great
"I honestly don't know how we were operating within HubSpot before Howly. It makes everything visible, saves time, makes me look great for my boss. Just perfect."
★★★★★
Dynamic product for workflow triage + visibility
"When you're dealing with a portal full of automations and don't know where to start, Howly is the 10K foot view you always wanted but never had."
Resources
Governing Workflows At Scale
QBS eliminates hidden workflow debt at scale. Learn how they use Howly to gain full portal visibility from day one.
15 hours to 90 minutes
MAVN Marketing manages 18 HubSpot portals with a team of three.
Learn how they use Howly to run pre-sales audits and close clients faster.
Frequently Asked Questions
Clear visibility wins.
Stop guessing what your HubSpot automations are doing. Protect your database pipeline.
Automated workflow mapping and AI health audits for HubSpot. The visibility layer for RevOps teams and agencies.
Resources
Scale your margins
Stop spending 15+ hours manually clicking through client portals. Map their architecture and score their health in 15 seconds.
Free 7-day trial · No credit card required · Read-only access
Does any of this sound familiar?
A prospect wants a retainer proposal by next week.
You need to audit their existing tech stack. Your team spends 15 hours manually clicking through their unorganized HubSpot workspace, manually building a workflow map just to prove you know your stuff.
You are trying to explain a messy portal to a client.
You pull up a massive Excel sheet tracking 200 interconnected workflows. The client’s eyes glaze over. They don't see the risk, so they pass on the cleanup project.
Your agency takes over a messy, legacy client portal.
You tweak a single operational workflow to optimize their pipeline. Within an hour, a hidden enrollment chain triggers a wave of outdated, broken automated emails to their entire client database.
Generate full technical automation layout structures live on discovery calls
Map a client's entire system ecosystem automatically in under 30 seconds
Isolate complicated multi-branching logic chains clearly on your screen
Identify immediate portal bottlenecks to secure high-value cleanup projects fast
Export polished, client-ready technical deliverables under your agency name
Fully customize your exports with your team’s custom logo, colors, and branding
Deliver clean portal health scores from 0 to 100 that justify remediation fees
Hand over professional workflow inventories to prove project delivery value
Instantly find stale, empty, or forgotten client flows to lower overhead
Filter active pathways from abandoned, legacy automations instantly
Isolate orphaned logic triggers and empty workflow shells causing database lag
Clean up messy client workspaces while lowering structural operational risk
Customers are reporting
70%
faster workflow audits
3–5x
quicker client discovery
45%
fewer workflow problems
<30 min
for a full audit
What agencies are saying
★★★★★
The strategic advantage every HubSpot consultant needs
"Howly transforms the most painful part of HubSpot consulting into a strategic advantage. The visualization sells itself on client calls, and your expertise sells the solution."
★★★★★
Game-changer for closing deals
"Pulled up Howly on a client call, showed the workflow map and health checker, and closed $5K MRR within 24 hours."
★★★★★
Massive time saver that pays for itself
"Outputs a report I can give to clients that would cost me several hours to deliver on. So this improves my margins and lowers the cost I charge to clients."
Resources
15 hours to 90 minutes
MAVN Marketing manages 18 HubSpot portals with a team of three.
Learn how they use Howly to run pre-sales audits and close clients faster.
Guide to Workflow Audits
Most agencies audit HubSpot workflows one tab at a time. Learn the five-stage process to map, audit, and document any portal in minutes.
Frequently Asked Questions
Stop auditing manually.
Win bigger client retainers, deliver faster audits, and maximize your team's project margins.
Automated workflow mapping and AI health audits for HubSpot. The visibility layer for RevOps teams and agencies.
Resources
Total portal governance
Trace upstream and downstream data dependencies, isolate property blast radiuses, and audit complex workflows instantly.
Free 7-day trial · No credit card required · Read-only access
Does any of this sound familiar?
Your team needs to clean up a cluttered database dictionary.
Your team spends 15 hours manually clicking through their unorganized HubSpot workspace, manually building a workflow map just to prove you know your stuff.
There are overlapping workflows spanning years.
You pull up a massive Excel sheet tracking 200 interconnected workflows. The client’s eyes glaze over. They don't see the risk, so they pass on the cleanup project.
Your team uses AI to spin up workflows in seconds.
You tweak a single operational workflow to optimize their pipeline. Within an hour, a hidden enrollment chain triggers a wave of outdated, broken automated emails to their entire client database.
Track complete data infrastructure pathways across your CRM architecture
View comprehensive upstream and downstream property tracking instantly
Trace cross-object pathways across contacts, deals, and custom fields
Simulate configurations directly on canvas before building live inside HubSpot
Surface deep backend system logic issues and structural flaws in seconds
Automatically locate hidden operational loops, gaps, and data conflicts
Rank all technical findings by severity so you know exactly where to triage
Run completely secure metadata health logic analysis powered by Claude
Audit database health score variables directly via natural language input
Leverage full, native Model Context Protocol (MCP) tool support
Ask questions about stale paths directly from Claude Desktop
Get live architectural intelligence parameters without opening Howly
Customers are reporting
70%
faster workflow audits
3–5x
quicker client discovery
45%
fewer workflow problems
<30 min
for a full audit
What RevOps leaders are saying
★★★★★
A must-have for anyone managing HubSpot automations
"Howly immediately showed me connections and dependencies I had no idea existed. The visual map alone is worth it, but the health score and AI audit make it genuinely useful day-to-day."
★★★★★
A game changer for complex HubSpot workspaces
"It's so nice that you can quickly see how things relate and make changes with much more confidence. It's quickly become one of those tools that just makes operating inside HubSpot easier."
★★★★★
A must-have workflow mapper
"Howly saved me hours of untangling messes across workflows, especially ones triggering each other. The visual map makes it so much easier to onboard and troubleshoot. This should honestly be built into HubSpot."
Frequently Asked Questions
Secure your portal.
Keep data clean, master technical system governance, and completely eliminate automation guesswork.
Automated workflow mapping and AI health audits for HubSpot. The visibility layer for RevOps teams and agencies.
Resources
FAQ
Frequently Asked Questions
Automated workflow mapping and AI health audits for HubSpot. The visibility layer for RevOps teams and agencies.
Resources
Terms of Service
Last updated: April 14, 2026By accessing or using Howly, you agree to be bound by these Terms of Service. If you do not agree to these terms, you may not access or use the service.
1. Ownership & Operator
Howly is owned and operated by Christian Baun Consulting, a corporation registered in Canada. All rights, title, and interest in and to the service remain the exclusive property of Christian Baun Consulting.
2. Eligibility & Access
To use Howly, you must:
Be at least 18 years of age.
Possess the legal authority to connect third-party applications to your (or your client’s) HubSpot portal.
Ensure that your use of the service complies with all applicable laws and regulations.
3. Data Access & Security
Howly operates on a read-only basis regarding your HubSpot workflow data.
Scope: We access workflow names, triggers, actions, and connections.
Limitation: We do not modify, delete, or write data to your HubSpot portal.
Storage: We do not store your HubSpot workflow data on our servers. Data is fetched solely to render the visual map within your session.
4. Acceptable Use & Restrictions
You are granted a non-exclusive, non-transferable right to use Howly for internal business purposes or on behalf of your direct clients.Prohibited Actions: You agree not to:
Sublicense, resell, or commercially redistribute Howly as a standalone service.
Reverse engineer, decompile, or attempt to extract the source code of the platform.
Use automated systems (scrapers, bots) to extract data from the service.
Interfere with the security or integrity of the platform.
5. Non-Compete & Competitive Use
Access to Howly by competitors or for the purpose of competitive analysis is strictly prohibited. You may not use the service to build a competing product, perform benchmarking, or conduct competitive research without express written consent from Christian Baun Consulting. We reserve the right to terminate any account suspected of violating this provision.
6. Payments & Cancellations
Billing: All paid plans are processed securely via Stripe.
Cancellations: You may cancel your subscription at any time. Upon cancellation, your access will remain active until the end of your current billing cycle.
Refunds: Unless required by law, payments are non-refundable.
7. Limitation of Liability & Warranty
Howly is provided on an "AS IS" and "AS AVAILABLE" basis. While we strive for 100% uptime and accuracy:
We do not warrant that the service will be uninterrupted or error-free.
Christian Baun Consulting shall not be liable for any indirect, incidental, or consequential damages, including loss of data, revenue, or business reputation resulting from your use of the service.
8. Termination of Service
We reserve the right to suspend or terminate your access to Howly at our sole discretion, without notice, if we determine that you have violated these terms or engaged in conduct that harms the platform or its users.
9. Amendments
We may update these terms from time to time. Significant changes will be noted on this page. Your continued use of the service following an update constitutes acceptance of the revised terms.
10. Contact Information
For questions regarding these terms, please contact us at [email protected].
Automated workflow mapping and AI health audits for HubSpot. The visibility layer for RevOps teams and agencies.
Resources
Privacy Policy
Last updated: April 14, 2026At Howly, we believe in radical transparency regarding your data. This policy outlines exactly what we collect, how we use it, and—more importantly—what we do not do with your information.
1. Data We Access (HubSpot Integration)
When you authorize Howly via OAuth 2.0, we access specific metadata required to visualize your portal.
Workflow Metadata: We pull workflow names, triggers, actions, and connection logic.
Identification: We access your email address to associate your HubSpot portal with your Howly account.
The "No-Store" Rule: We do not store your HubSpot workflow structures or logic on our servers. This data is pulled "on-the-fly" to render your map and exists only within your active session.
2. Data We Never Collect
Howly is designed to be a visualization layer, not a data warehouse. We never access, pull, or store:
CRM Object data (Contacts, Companies, Deals, Tickets, Leads, or Custom Objects).
Customer lists or contact timelines.
Private notes or sensitive internal communication.
3. How We Use Your Information
We use the limited data we collect for the following purposes:
Service Delivery: To generate and display the visual map of your HubSpot workflows.
Account Management: To manage your subscription, trial status, and login via Supabase.
Communication: To send essential onboarding tips, billing notices, and product updates via Resend.
4. Third-Party Service Providers
We partner with a limited number of sub-processors to run the service. Each is vetted for security:
Supabase: Secure account authentication and user profile management (Email/Login).
Stripe: Secure payment processing. We never see or store your credit card details.
Resend: Transactional email delivery.
Analytics: We use privacy-focused analytics to track basic usage (e.g., page views) to improve the product. We do not use cross-site tracking or advertising cookies.
5. Data Security & Control
Encryption: All data transmitted between HubSpot, Howly, and your browser is encrypted via SSL/TLS.
Revocation: You maintain full control. You can revoke Howly’s access to your HubSpot portal at any time through your HubSpot Integrations settings.
Right to Deletion: If you wish to delete your Howly account and all associated profile data, please contact us.
6. Disclosure of Data
We do not sell, rent, or trade your personal or business data to third parties. We only disclose information if required by law or to protect the safety and rights of Christian Baun Consulting.
7. International Transfers
As a Canadian corporation, your account data may be processed on servers located in the United States or other jurisdictions where our sub-processors (like Supabase or Stripe) operate. By using the service, you consent to this transfer.
8. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices. We will notify you of any significant changes by updating the "Last Updated" date at the top of this page.
9. Contact Us
If you have questions about your privacy or how we handle your data, please reach out at [email protected].
Automated workflow mapping and AI health audits for HubSpot. The visibility layer for RevOps teams and agencies.
Resources
We're on a mission to turn workflow complexity into a competitive advantage
As a HubSpot portal scales, so does the complexity of the workflows running inside it. Howly gives RevOps teams and agencies the visibility layer they need to manage that complexity with confidence.
Trusted by 150+ HubSpot teams
Meet the team
Christian Baun
Founder
I spent years uncovering messy HubSpot setups and overcomplicated automation as a consultant before starting Howly. I built this app to give teams a clear map of their workflows, so they can stop guessing what breaks when they flip a switch.
Chloe Vance
Customer Support
My background is in linguistics and teaching, which means I'm wired to break down complex things so they make sense. I help users through getting started with Howly, making sure every step feels clear and actually helps their team.
Jens Baun
Advisor
I’ve been helping businesses automate their processes since the 1980s. Over the decades, I’ve learned that software only works if it actually serves the people using it, and I use that experience to help Howly grow the right way.
A Note from the Founder
HubSpot is the most powerful tool I've ever used to grow a business. But as a portal scales, the complexity of your workflow system grows with it. When you are managing hundreds of active automations, you cannot rely on memory alone.I built Howly because automation without visibility is guesswork.I wanted to see exactly what would happen before pushing a change live. Instead of spending hours manually mapping boxes and arrows, Howly gives you a clear picture of your entire workflow system in seconds. We are not here to change how you work in HubSpot. We're here to give you the clarity you need to do it faster.If you've ever felt the weight of managing a complex, high-growth portal, we built this for you.Christian Baun
Founder, Howly
Automation without visibility is guesswork.
Automated workflow mapping and AI health audits for HubSpot. The visibility layer for RevOps teams and agencies.
Resources
See what Howly can do for you
Get a 15-minute walkthrough of how we help teams manage HubSpot at scale. We'll show you how to:
Audit your portal health
Benchmark your performance
Map every connection
Predict change impact
Clean up technical debt
Ready to get started? Start free trial ›
Trusted by 150+ HubSpot teams
Scale your HubSpot services with confidence
Partner with Howly to provide automated workflow documentation and technical oversight, ensuring your clients’ portals stay clean as they grow.
Trusted by 150+ HubSpot teams
Scale your HubSpot services with confidence. Partner with Howly to provide automated workflow documentation and technical oversight, ensuring your clients’ portals stay clean as they grow.
Automation without visibility is guesswork.
Automated workflow mapping and AI health audits for HubSpot. The visibility layer for RevOps teams and agencies.
Resources
Howly Pricing
Choose the plan that fits. Upgrade anytime as your team and client base scale.
Trusted by 150+ HubSpot teams
150+ HubSpot teams have chosen Howly to map their workflows and audit their portals
★★★★★
The strategic advantage every HubSpot consultant needs
"Howly transforms the most painful part of HubSpot consulting into a strategic advantage. The visualization sells itself on client calls, and your expertise sells the solution.
★★★★★
I can see what my workflows are actually doing
"Howly just shows me the web. When I'm about to flip something off or rework an enrollment, I want to know what else it touches before I find out the hard way."
★★★★★
Game-changer for closing deals
"Pulled up Howly on a client call, showed the workflow map and health checker, and closed $5K MRR within 24 hours."
★★★★★
A must-have for anyone managing HubSpot automations
"Howly immediately showed me connections and dependencies I had no idea existed. The visual map alone is worth it, but the health score and AI audit make it genuinely useful day-to-day."
★★★★★
Dynamic product for workflow triage + visibility
"When you're dealing with a portal full of automations and don't know where to start, Howly is the 10K foot view you always wanted but never had."
★★★★★
Massive time saver that pays for itself
"Outputs a report I can give to clients that would cost me several hours to deliver on. So this improves my margins and lowers the cost I charge to clients."
★★★★★
A game changer for complex HubSpot workspaces
"It's so nice that you can quickly see how things relate and make changes with much more confidence. It's quickly become one of those tools that just makes operating inside HubSpot easier."
★★★★★
Howly is great
"I honestly don't know how we were operating within HubSpot before Howly. It makes everything visible, saves time, makes me look great for my boss. Just perfect."
★★★★★
A must-have workflow mapper
"Howly saved me hours of untangling messes across workflows, especially ones triggering each other. The visual map makes it so much easier to onboard and troubleshoot. This should honestly be built into HubSpot."
Frequently Asked Questions
Automation without visibility is guesswork.
Automated workflow mapping and AI health audits for HubSpot. The visibility layer for RevOps teams and agencies.
Resources
Security at Howly
Howly connects to your HubSpot portal through read-only OAuth 2.0. We never write to your CRM, never store your workflow data, and you can revoke access from HubSpot in a single click.
Secure by design
Howly is an official HubSpot app and Technology Partner, built around HubSpot's own OAuth and API standards. It connects with read-only access and never modifies your data, so you get full visibility into your workflows without any risk to your portal.Learn more on the HubSpot Marketplace ›
What Howly can see
Howly's HubSpot connection is scoped to one object type: workflows. It doesn't request access to your contacts, deals, tickets, or any other CRM data, only what's needed to map and audit your automations.
How we protect data in transit
All data transmitted between HubSpot, Howly, and your browser is encrypted with TLS 1.2 or higher.
AI-powered audits
Howly's AI audit sends workflow names, status, trigger types, action types, and action counts, along with portal-wide summary statistics, to Anthropic's Claude API to generate findings. For very large portals, only the 150 most recently modified workflows are sent in full detail, aggregate stats are still based on your entire portal. No contact, deal, or ticket data is ever included, only workflow structure. Audit results are cached for 24 hours to avoid rerunning the same analysis, then discarded.
What we store, precisely
The live structure of your workflows, names, triggers, actions, and connections, is cached in memory for up to two hours to keep the app responsive, then cleared. It's never written to a database table.Some things are saved deliberately, because that's the point of the feature: any note, purpose, or risk level you add to a workflow, and any planned workflow you build in the workflow planner, are stored so they're there the next time you log in.We also store your HubSpot connection token, so you're not reconnecting constantly, and a hashed version of any MCP access token you create, never the raw token.
Sub-processors
We use a small, named set of sub-processors: Supabase for authentication and database hosting, Stripe for billing, Anthropic for AI-powered audits, and Loops for account emails. We don't sell or share your data with anyone else.
Security questions or vendor assessment?
Whether you're conducting vendor assessments, need clarification on our policies, or want to discuss custom security requirements, please don't hesitate to reach out.
Frequently Asked Questions
Automated workflow mapping and AI health audits for HubSpot. The visibility layer for RevOps teams and agencies.
Resources
Automated workflow mapping and AI health audits for HubSpot. The visibility layer for RevOps teams and agencies.
Resources