“Absolute gamechanger with unmatched visual workflow capabilities that saves hours of manual work!”
Finally, see every HubSpot workflow connection
Howly maps workflow connections, flags issues, and shows what will run before you change anything.
Read-only access. Howly cannot edit workflows or CRM data.
Trusted by HubSpot teams and partners
HubSpot powers your automations.
Howly makes every connection visible.
Manually checking workflows, spreadsheets, and docs
One clear workflow map
Platform
See what’s connected, what’s active, and what needs attention
Instantly see inactive, stale, and misconfigured workflows as your portal grows. Helps keep workflows organized as complexity increases.
See relationships in one visual map—then export to PDF or Lucidchart for documentation and client work.
Understand downstream impact by seeing every affected workflow before updating properties, lists, or scores.
Add a visual layer to HubSpot folders to quickly understand automation structure, status, and dependencies.
Visibility for every team working in HubSpot
Marketers
Before you update a list or property, see exactly which workflows you will impact. Identify broken nurtures and inactive triggers before they affect your lead handoff or campaign performance.
Agencies
Deliver clear audits and documentation by mapping legacy workflows to identify risks. Share visual reports that clients actually understand to demonstrate the ongoing value of your strategic work.
Partners
Plan and deliver projects with full visibility to scope work accurately. See every dependency before updating logic to ensure a smooth transition during complex portal migrations.
Admins
Keep your workflows organized and reliable by tracking active and inactive automation. Maintain a stable portal as your team and data scale by quickly identifying misconfigured or looping logic.
“A no-brainer for workflow reviews. The speed and visualization save hours we used to spend checking things manually.”
“Turns HubSpot audits into a strategic advantage. The visualization sells itself on client calls.”
“Gives instant visibility into workflows and catches issues before they become problems. It’s now part of our daily operations.”
“Reduced our audit time by over 70% and exposed broken logic in minutes. Feels purpose-built for power users.”
Pricing
One plan with everything included
$99/month
Individual pro pricing to audit every HubSpot portal you manage. One seat, unlimited visibility.
Includes 1 Howly user seat
Works for single or multiple portals
Built for agencies, partners, and admins
Included in every account:
Connect unlimited HubSpot portals
Workflow mapping across contacts, deals, tickets, and companies
Health Checker
Impact Analyzer
Client-ready exports (PDF + Lucidchart)
Direct support from the Howly team
Pricing is in USD and renews monthly unless cancelled.
Need multi-seat pricing for your team? Contact us
Resources
Quick demo & guides
Automation without visibility is guesswork.
FAQ
Do you have any questions?
Getting Started with Howly
A quick guide to connecting Howly, mapping workflows, and debugging automation faster.
Quick Start
Go to app.howly.io
Sign in via login or Google
Click Connect to HubSpot
Approve required scopes
See your workflows across contacts, companies, deals, tickets, and custom objects.
Technical Trust and Compatibility
Strictly Read-Only: Howly uses OAuth 2.0 with read-only access. We cannot edit, write, or change anything in your HubSpot portal.
Data Privacy: We access workflow metadata such as names, triggers, and connections. We do not store full contact records, list memberships, or sensitive object data.
API Performance: Our sync engine batches API calls to respect HubSpot rate limits. It is built to render large portals with hundreds of workflows reliably without disrupting your other integrations.
HubSpot Tiers: Compatible with all HubSpot Professional and Enterprise portals.
Revocable Access: You remain in full control and can revoke Howly’s access at any time directly from your HubSpot Connected Apps settings.
The First SyncThe first sync takes 10 to 15 seconds depending on workflow volume. For instances with 100 or more workflows, this can take up to 25 seconds. Watch: How to Connect & Navigate Howly | 3:47 overview video
After connecting, Howly automatically detects and visualizes:
Workflow triggers and enrollment types
Connected workflows
Inactive workflows
Stale workflows (not updated in 6+ months)
Broken connections and logic
Dependencies and enrollment paths
Terms of Service
Last updated: November 29, 2025What is this?
By using Howly, you agree to the terms below. If you don’t agree, don’t use the app. Simple as that.Who runs Howly?
Howly is a product owned and operated by Christian Baun Consulting, a registered Canadian corporation.Who can use it?
You must be 18 or older and authorized to connect apps to your HubSpot portal.What do we access?
Read-only workflow data from HubSpot: names, triggers, actions, connections. We never modify, delete, or write to your HubSpot data.What about your data?
We don’t store workflow data. We only pull what’s needed to render the map.What are you allowed to do?
Use Howly for yourself or your clients.
Don’t resell it, reverse-engineer it, or abuse the system.What about payments?
Paid plans are billed securely through Stripe. You can cancel anytime.
When you cancel, your access remains active until the end of the billing cycle.What about your data?
We don’t store your workflow data. We only pull what’s needed to render the visual map.
For more info, see our Privacy Policy.Is this thing reliable?
We try our best. But bugs and downtime happen. Use Howly at your own risk — we’re not liable for lost time, data, or revenue.Can you kick me off?
Yeah — if you break these terms or abuse the product, we can revoke access at any time.Will these terms ever change?
Maybe. If we update anything major, we’ll post it right here.Still have questions?
Email me at [email protected] — I usually reply within 24 hours.
Privacy Policy
Last updated: November 29, 2025Your privacy mattersWe don’t sell your data. We don’t spam you.
We only collect what we need to make Howly work — nothing more.What we collectWhen you connect your HubSpot account, we get access (via OAuth) to:- Your workflows
- Workflow names, triggers, actions, and connections
- Your email (so we can identify your account)We do not store full contact records, customer lists, or CRM object data.What we do with itWe use this data to:- Display your workflows visually in the app
- Help you troubleshoot connections
- Send onboarding emails or important updates (via Resend)What we don’t doWe never:- Sell or share your data with third parties
- Write, change, or delete anything in your HubSpot account
- View your CRM objects, contact timelines, or private notesWhere it's storedWe use Supabase to manage your user account (email, login info, trial status).
No workflows or CRM data are stored in Supabase.SecurityAuthentication is handled via OAuth 2.0 with HubSpot.
You can revoke access at any time from your HubSpot portal.Cookies & trackingWe use basic analytics to understand app usage (e.g. page views, clicks).
No creepy cross-site tracking or ad cookies.
Just enough to make the product better.Email communicationWe may send:- Onboarding tips
- Feature updates
- Trial reminders or billing noticesYou can unsubscribe at any time.Changes to this policyIf we update this policy, we’ll post the new version here and update the timestamp above.ContactEmail us at [email protected] — we usually reply within 24 hours.
About Howly
HubSpot is powerful. Howly makes it visible.We started Howly because we’ve all been there:
managing a HubSpot portal that has successfully scaled into a powerhouse of automation.WWhen you have hundreds of workflows across contacts, deals, and tickets, complexity is a sign of your success. However, it can also lead to uncertainty. You might find that different workflows use the same triggers, or it becomes hard to see which ones are still active. You want to update a property or a list, but you need to be sure you are not causing unexpected changes elsewhere in your system.Most teams are excellent at building new automations.
Howly helps you understand the ones you already have.
The Howly Mission
Our goal is to give HubSpot teams the visibility to see their logic, the clarity to find connections, and the confidence to make changes safely. We want to take the guesswork out of your automation stack.
Results
70%
faster workflow audits
3–5x
quicker client discovery
45%
fewer workflow problems
“This tool transforms the most painful part of HubSpot consulting—the discovery audit—into a strategic advantage. If you're doing any HubSpot consulting or managing complex instances, this is your unfair advantage.
The visualization sells itself, and your expertise sells the solution.”
Mike Rizzo, CEO of MarketingOps.com
A Note from the Founder
I love HubSpot. It’s the most powerful tool I’ve ever used to grow a business.But as any portal grows, you eventually hit a wall of complexity. It starts with a few essential workflows and grows into hundreds of active automations. Eventually, you cannot rely on memory alone. You need a visual map to ensure that deleting an old workflow will not accidentally break a report or a list.I built Howly because automation without visibility is just a guess.I wanted to see exactly what would happen before pushing a change live. I wanted to give clients a clear map of their business logic in seconds, rather than spending hours manually drawing boxes and arrows in other tools.Howly is not here to replace how you work in HubSpot. It's here to give you the information you need to move faster. No more manual cross-referencing or hoping for the best when you update a property. You get clear, read-only visibility into every connection you have built.If you've ever felt the pressure of managing a high-growth, complex portal, Howly was built for you.Christian Baun
Founder, Howly
Automation without visibility is guesswork.
Get a walkthrough of Howly.
A live walkthrough of Howly’s workflow intelligence engine — built to help agencies, partners, and teams scale automation with confidence:
Detect inactive, stale, or broken workflows
See every dependency, trigger, and enrollment path
Understand downstream impact before making changes
Map automations across contacts, deals, tickets, and companies
Give your team clarity before touching HubSpot automations
Ready to get started with Howly? Start Free Trial
Trusted by people who live in HubSpot every day
“It's reduced my audit time by 70% or more.”
Mike Woodward
HubSpot Platinum Partner
MAVN Marketing
“This should honestly be built into HubSpot.”
James Winters
HubSpot Platinum Partner
Fractional CMO
UPDATES
A living record of everything we’ve shipped — big and small
January 2026
Lucidchart Export (Major New Feature)You can now export your workflow maps directly to Lucidchart in structured BPMN format.Exports include:
- Object-type sections (Contact, Deal, Ticket, etc.)
- Workflow status indicators (active / inactive)
- Clean, editable diagram structureThis makes it easy to turn audits into reusable documentation for client work and internal teams.Improved PDF Export ReliabilityWe fixed edge cases that caused incomplete or inconsistent PDF exports.Exports are now:
- More stable
- More accurate
- Better aligned with the in-app mapClearer Export ControlsExport actions are now easier to understand at a glance.- PDF export uses the FileText icon
- Lucidchart export uses the Lucid logo
- Paid-only exports are marked with subtle purple lock indicatorsNo more guessing what each option does.Connection Visibility ImprovementsWorkflow connections now use larger arrowheads, making directional relationships easier to follow in dense maps.This improves readability in complex portals.Canvas Navigation Quality-of-Life UpdatesWe improved zoom and view controls, including:- More reliable “Fit View” behavior
- Smoother zoom interactions
- Better consistency when navigating large canvasesWorking in big portals now feels faster and more predictable.As always, feedback is welcome.
December 2025
Howly V4 Release NotesFull Workflow Mapping Across All HubSpot Objects (Major Update)
Howly now maps every workflow type in HubSpot — including contact, deal, ticket, and company flows.
Your full automation system is finally visible in one place.Smart Loading Engine (Massive Stability Upgrade)
We rebuilt the entire data-loading system from scratch. Howly now:- loads workflows in the correct order
- batches HubSpot API calls to avoid rate limits
- retries intelligently behind the scenes
- waits for full data before rendering
- guarantees a complete map on the first loadPortals with 200+ workflows now render reliably and instantly.Auto-Grouping by Object Type
Workflows are automatically grouped into Contact, Deal, Ticket, and Company sections — no manual sorting.
Large portals stay clean, structured, and easy to navigate.
Improved Workflow Sidebar
The workflow detail panel now shows:- triggers
- actions
- enrollment sources
- connected workflows
- timestamps
- health statusAll visible instantly when you click any node.New Visual Loading Screen
A smooth, premium loading experience replaces the old partial-render flicker.
You now see a clean branded screen while Howly fetches and assembles your entire automation map.Faster Syncing + Instant Refresh
Reopening Howly now refreshes your workflow ecosystem automatically, with significantly improved speed and accuracy.OAuth Sign-In with Google (Beta)
Users can now sign in using their Google account for a faster and more seamless login experience.HubSpot OAuth Stability Improvements
More resilient session handling, fewer forced re-authentications, and improved error handling for expired tokens.Canvas Rendering Upgrades
- smoother panning
- cleaner node spacing
- improved label clarity
- better handling of dense workflow clusters
- consistent node formattingLarge workflow maps now feel lighter and easier to explore.### V4 Summary
The largest upgrade to Howly to date:
Faster loads, full workflow coverage, cleaner visuals, stable sync, better UX, and a more reliable engine under the hood.
November 2025
Workflow Health Checker (Major Release)Howly now scans every workflow for:- inactive triggers
- missing actions
- broken logic
- silent issues (loops, unconnected branches, etc.)
Results appear instantly in your map. No setup needed.Impact Analyzer LaunchSee the downstream effects of any workflow change.
We now show:- enrollment paths
- impacted automations
- logic dependencies
- potential break points
This gives RevOps teams full confidence before making updates in HubSpot.Multi-Portal Support (Unlimited)Howly Pro now supports unlimited Pro/Enterprise portals.
Perfect for agencies managing many clients or in-house teams with multiple hubs.Sync Engine ImprovementsWe rebuilt our sync process to be:
- faster
- more accurate
- more resilient for portals with hundreds of workflows
Workflow data now refreshes instantly when you reopen Howly.
October 2025
New: Impact View Sorting & Zoom BehaviourLarge workflow maps are now easier to navigate with improved zoom levels, scroll anchoring, and center-lock behavior.Updated HubSpot Authentication FlowWe now check scopes before connection and guide you through missing permissions.
Leads to a smoother onboarding experience.UI Polish / Layout Improvements- New spacing and typography
- Cleaner cards
- Lighter grid lines
- Better hierarchy for large maps
September 2025
New Journey Map (Preview)The very first version of the Journey Map — showing how workflows branch, connect, and depend on each other across your automation ecosystem.Improved Error HandlingInstead of HubSpot API failures being confusing, we now detect:- unavailable triggers
- unexposed objects
- broken or missing metadata
…and label them cleanly in the UI.
August 2025
First Public Release of HowlyThe foundation of the platform:- visual workflow mapping
- clean UI
- portal selection
- basic workflow info
- read-only permissionsA small start — but the start of something very big.
